![]() In addition to the sky-high, vaguely Montreal Tower-esque trick shot tower, the three-story Dude Perfect HQ would also include a museum dedicated to the origin story of the brand, which boasts more than 58 million YouTube subscribers, making it the second-most-subscribed sports channel on the platform. Welcome to Trick Shot Town (Overland Partners) Speaking to Sports Business Journal, Coby Cotton said that he and his fellow Dude Perfect cocreators, all of them pals from their Texas A&M University days, “would love for it to be nearby” somewhere in North Texas, adding: “That said, we are exploring all different options and we’ve had a lot of interest from different cities.”īrian Trubey, senior principal at Overland, told Sports Business Journal that Los Angeles and Atlanta were two cities outside of the Lone Star State that could potentially be in the running. While Dude Perfect is currently based in the city of Frisco, there’s a good chance that the complex could be built elsewhere, potentially outside of Texas. (Overland Partners)Īs for what exact city the landmark tower will provide sweeping views of, that’s still very much, ahem, up in the air. Encapsulated by the sweeping fabric structure, the iconic tower will be a focal beacon of Dude Perfect.” Inside the marquee attraction, a 30-story trick shot tower. ![]() “Inside, visitors will get to try their hand at the impossible shot as they ascend through a series of floors leading up to the top of the tower, surrounded by city views. “The dynamic 330-foot canted tower projects from the site as a vertical expression of the brand known for their impossible shots,” the description continued. “Dude Perfect has enlisted Overland to manifest their digital brand into a physical destination designed to excite and engage visitors and fans,” elaborated the firm in a project description of the planned “Dude Perfect Destination.” ![]() While the project is still in the early stages, the five 30-something dudes-Tyler “TT” Toney, Garrett Hilbert, Cody Jones, and twins Cory and Coby Cotton-have been working closely with San Antonio–based architecture and urban design firm Overland Partners on the design for the proposed complex for more than a year.
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